HMP Announces Launch of New Brand Identity
Initiative Comes as Company Continues to Establish Dominant Position as an Events-First Healthcare Education Company
MALVERN, PA — September 18, 2017 — HMP, a leading healthcare education and events company, today announced the launch of its new brand identity with the introduction of a new logo, website, and marketing campaign that better reflect the evolution of the company and its vision for the future.
HMP now produces more than 260 medical meetings annually around the world and in a range of therapeutic areas that include oncology, psychiatry, and primary care, and engages with more than 2 million subscribers per month through its 30+ print and digital brands.
“This initiative comes at the right time in the life cycle of our company,” said Jeff Hennessy, chairman and and CEO, HMP. “We are experiencing significant growth that includes three major acquisitions in the past fourteen months. It was time that our branding and web presence better represented the organization’s mission and strategy. With today’s unveiling of our new identity and marketing campaign, we are demonstrating that HMP is the company behind some of the most well-respected and established brands in healthcare meetings and publishing, and one with a proven record of improving patient care—in the U.S. and around the world.”
The company’s objectives for the new brand and website included creating cohesion among HMP’s subsidiaries: HMP, NACCME, and now Imedex, HMP’s most recent addition, a medical education company it acquired in August. The new logo offers a fresh visual identity and conveys a fluidity that reflects today’s dynamic healthcare environment. The brackets of the “H” serve as a visual element to emphasize a focus on practitioners throughout the healthcare spectrum, those on the front lines of medicine, and the upward motion of the logo is a symbol of the company’s growth and scale.
Additionally, the company has adopted a new tagline: “Healthcare Made Practical.”
“The new branding and corresponding tagline bring HMP’s story to light, and emphasize what we do and what we stand for as a company,” said Kelly McCurdy, vice president of marketing and public relations, HMP. “Every day, we work to make healthcare more practical—through our meetings, our journals, and our digital platforms. We produce education and content that is relevant and real world, and can be applied ‘on Monday.’ We know that when healthcare is made practical, hope and healing are made possible.”
Visitors are encouraged to explore the new website at hmpglobal.com.
HMP is the force behind Healthcare Made Practical—and is a multichannel leader in healthcare events and education, with a mission to improve patient care. The company produces accredited medical education events and clinically relevant, evidence-based content for the global healthcare community across a range of therapeutic areas. Its brands include Consultant, the monthly award-winning journal relied upon by primary care providers; Psych Congress, the largest independent mental health meeting in the U.S.; EMS World Expo, North America's largest EMT and paramedic event; and the Symposium on Advanced Wound Care (SAWC), the largest wound care meeting in the world. HMP is supported by its lead investor, Susquehanna Growth Equity, LLC (SGE). For more information, visit hmpglobal.com.