MALVERN, PA (August 1, 2019) – HMP, a leader in healthcare events and education, today announced that its Consultant360 Specialty Network and Oncology Learning Network brands have been named as two of the five finalists for the 2019 Medical Media & Marketing (MM&M) Award for Best Healthcare Professional Brand. Winners will be announced on October 10, 2019 in New York City, during the MM&M Annual Awards ceremony that recognizes outstanding leadership in medical media and marketing.
The award winners in this category are recognized for their ability to provide exceptional value for healthcare professionals—performing well in reach, revenue, design, editorial quality, and innovation.
The Oncology Learning Network is a robust digital resource featuring the latest developments in oncology research and practice and providing a customized experience for readers to stay informed about the topics that matter most to them. As the digital home to the respected and well-known online and live continuing education programs in oncology provided by Imedex and NACCME, HMP’s medical education subsidiaries, the network serves as a collaborative learning and networking environment for a multidisciplinary community of oncology medical professionals.
The network realized 60% growth in the past 6 months versus the first 6 months after launch in June 2018. The site’s organic traffic has grown more than 5-fold, with a 60% increase in direct traffic to the site, largely coming from high engagement with the network’s e-newsletters. Session time also continues to demonstrate users’ high level of engagement with content on the website.
Recognized for a second straight year, the award-winning Consultant360 Specialty Network is a multidisciplinary digital destination, designed to provide timely and relevant clinical information and resources to improve patient care. With a reach of more than 1 million health care professionals across multiple therapeutic specialties, Consultant360 delivers concise, practical, and relevant information—including clinical insights, breaking news, and peer perspectives.
The Consultant360 platform was recently redesigned to further enhance its user interface and interactive capabilities, providing even greater engagement options. The layout also makes it easier for users to navigate the site by their specialty and topic area of interest.
Six select specialty channels (Cardiology, Gastroenterology, Infectious Diseases, Neurology, Pulmonology, and Rheumatology) were also expanded in the past year. These channels provide additional peer-to-peer content, access to key national expert advisory board members, and opportunities for content partnerships. Channels are updated daily with clinical insights, expert commentary, breaking news, review articles, patient education tools and resources, videos, and accredited CME programs. The Consultant360 Podcast Series has also expanded to include a library of over 350 podcasts, providing peer-to-peer experiences for our audiences with interviews, insights, and consultations from world-renown specialists.
As a result of these efforts, Consultant360 has achieved all-time high page views, and organic traffic has more than doubled over prior year. The brand also maintains and continues to grow an extensive and highly engaged social media presence.
Both digital networks were chosen from numerous submissions from across the industry after several rounds of scoring by a diverse panel of leaders within the medical media and marketing community. They were recognized on the strength of their content as well as on their design, ease of use, and demonstrated success in growing the brands’ reach and exceeding business objectives.
“We are honored to be recognized by MM&M and other leaders in healthcare media, especially for the Oncology Learning Network, given its recent launch,” said David DePinho, Senior Vice President, Group Publisher, HMP. “This recognition is a reflection of the incredible efforts and commitment from both the Consultant360 and Oncology Learning Network teams, and serves as a clear example of how — through practical content and education — we are working to meet the needs of our audiences and improve patient care."
HMP is the force behind Healthcare Made Practical — and is a multichannel leader in healthcare events and education, with a mission to improve patient care. The company produces accredited medical education events and clinically relevant, evidence-based content for the global healthcare community across a range of therapeutic areas. Its brands include Consultant360, the year-round, award-winning platform relied upon by healthcare providers across 21 specialties; Psych Congress, the largest independent mental health meeting in the U.S.; EMS World Expo, North America's largest EMT and paramedic event; and the Symposium on Advanced Wound Care (SAWC), the largest wound care meeting in the world. For more information, visit hmpglobal.com.